Terminology untangled – anchor text and links, or how to make them work for you.

I think we’ve got to a point now, if you’ve made it to this website, where you know what a URL is. (I’m not talking about what it stands for, which is Uniform Resource Locator, but what it is.) It’s that thing you type in the address bar to get to a website – it starts with http:// and includes the domain name and so on. And most people know if they want to add a link in to their post, they need to copy that in. But do you know how to make it look pro? WordPress gives you a tool for it. If you’re in the visual editor it’s right there, looks like this linkicon     When you click it you get this little box linkinsertbox

Now, it’s fairly obvious that you put the place you want to link to in the top slot. But what’s the title all about? Well, that comes up if you mouseover a link. It’s used by some screenreaders, but absolutely shouldn’t be stuffed with SEO stuff, so don’t even go there.

Now you might notice that there’s some text in my paragraph that’s linked there. I did that by selecting the text *before* I clicked the link tool. And the text that is hyperlinked is called the anchor text – it’s information about what the link is going to be about. So, if you want to link to someone’s blog, for example, you might write about Not different but interesting, then select that text, click your link tool, insert the URL and away you go. You’ve got to admit it looks better in the flow of your post than having http://notdifferentbutinteresting.wordpress.com hyperlinked? And it tells the reader (and the search engines) what you think that link is about. Wins all round. Give it a try next time you want to put a link in. (Note blogger has a similar tool. The dialog is a bit better though: bloggerlinkdialog

So it’s got a place to type in the text, makes it plain what you’re putting in linkwise, and even mentions rel=nofollow. If you want to do that on wordpress, you’re going to need a plugin or the text bit of your editor. Let’s cover that, and why you might want to use it, in another post.)

More on G+ – authorship on self hosted wordpress including multi author sites.

Yesterday I wrote about how to claim authorship for your wordpress.com site. The technique I used included displaying a profile badge on your blog. You might not want to do that (perhaps you’d like to display a page badge instead, more on that in another article), or you may have more than one author on your site, like I have on Making it up, so need something a little different.

Don’t worry, this is still straightforward. There are plugins, such as Yoast, that will achieve this for you, or you may be able to do it with your theme, particularly if you’re using a premium theme like Genesis from Studio press, but it’s very simple to do it yourself. Basically, there are two steps.

Step 1 – each author needs to list your blog in the contributing section of their google profile.

So my profile looks like this:
g+ profile showing contributing sites (as ever, click to embiggen).

Step 2.
In your wordpress admin, find users on the left hand side. Select, then select yourself. In the biographical info section, you’re going to put your g+ profile link with the rel=”author” tag. So mine looks like this:
wordpress user info showing biographical info field

And I’ve got code looking like this:

in there.

(If you cut and paste this handy code, do remember to swap out my name and profile number for yours!)

If you’ve only the one author, you’re done. Otherwise, you repeat for each individual author.

You can test that you’ve got it all working fine by using the rich snippet testing tool.

If you have any problems getting this working, do let me know via the comments box, or ping me on twitter or even via g+ 😉

Getting into the g+ groove – google authorship and wordpress.com

There’s a new social network in town, and it’s not going to go away in a hurry. If you’re getting ready to hangout on g+ (see what I did there?) one of the things you should be thinking about is claiming authorship. Don’t know what that is?

Quite simple. If you try checking out the search listings these days, you should see some articles come up with a fetching headshot of the author next to them.  Those authors have claimed authorship of that article via google. You can claim authorship across multiple sites, but for today I’m going to concentrate on wordpress.com blogs.

After some experimentation, it seems to me there are two major ways to claim authorship on your site. One is by displaying a badge on your site, which has its own difficulties, given that you can’t use javascript on wordpress.com and the nice tool Google has supplied only seems to build javascript.

Before we go any further, you do have a G+ profile don’t you? You’re going to need one. You can pop off and create one now if you like, I’ll wait.

Right, here’s how to build a nice badge that links to your G+ article. The google tool to do it is here. Even though it says it’s a static tool, it looks to me that it’s building javascript, so that’s not going to do wordpress.com authors any good at all. Fear not, I have a solution. This is the code I’m using on my wordpress.com site, Let’s raise the roof.

You will want to swap out the long number in the link for your own profile number – you don’t really want to be displaying my badge all over the place! But this code should give you a nice badge for your site. I’ve put it in a footer widget as I don’t have a sidebar, but wherever you can that displays it on every page really.

Then you need to go back to your google+ profile and make sure you’ve added the site to the contributing section.

You’ll want to test that it’s all working – google have handily supplied a rich snippet testing tool.

I also have an author tagged link in my about page although I’m not convinced this is completely necessary if you’ve got the badge all over the place. Do let me know if you find differently.

(Again, swap me out for you.)

If all that has worked, it’s probably time for a cup of tea. And maybe a biscuit. Sit back and congratulate yourself.

Now, I’ve every reason to think that this would work fine if your site is self hosted, but what if you don’t want to display a g+ profile badge on every page, or you want to show a page badge, or you have multiple authors? Don’t worry. The article that covers all of those is coming up tomorrow. Stay tuned. (Or even subscribe to the RSS feed so you never miss a thing.)

Terminology untangled: domain names, DNS and hosting.

When you go to set up a website, it can be rather confusing trying to decipher the jargon. People throw around terms like domain names, URL, hosting, DNS, and it can be difficult at best to work out what is what. I think that’s part of the reason people often start with free sites like blogspot and wordpress.com and stay there – because they don’t know what it’s all about, and can be scared to ask.

Fear not. If you’re a teen, my daughter is working her way through it and blogging it for you at Tech for Teens. If your teen years are behind you, I’ll be explaining it here too. Between us we should get you sorted.

A blog held at blogger might be at something like http://myblog.blogspot.co.uk Each bit of that has a meaning. The http refers to the protocol used to transfer data – it’s hypertext transfer protocol. It tells a browser what type of data it’s moving about. myblog is a subdomain, blogspot.co.uk is a domain name – in this case belonging to the .co.uk which should be UK companies.

If you go to buy a domain name you’ll use a registrar, someone like Low Cost Names. (Other registrars are available.) We (human beings) use domain names because they are easy for us to remember – computers actually work in numbers called IP addresses. They are in four blocks of up to three numbers, so something like The bit of software that links the two together is a nameserver – it tells the enquiring computer which IP address to find a domain name at. Somewhere at your registrar you should be able to edit DNS (the domain name system information) – you’ll either put in nameserver values given to you by your hosting company (and the hosting company will have set up the right links), or use the nameservers at the registrar and fill in the IP values – but you’ll need to know what values to put in what records, which is beyond this article I’m afraid.

A hosting company maintains servers (computers) and you rent space on them for your website to sit on, as well as traffic to and from them measured in bandwidth. Your website is made up of files that you put there using ftp or file transfer protocol, maybe with a program like filezilla. Or you might find that the company has a system in the control panel that allows you to push a button and install something like wordpress without having to worry about transferring files, which will make your life easier.

That’s a really quick run down of some of the basic terminology that you need to know about. If it’s raised more questions than it’s answered, feel free to leave a comment and I’ll try to explain it further.


Work smarter – mobilise your domain email with Gmail.

First of all, what do I mean by domain email? I’m talking about email addresses associated with your domain. So maybe spammersgoaway at technology-solved dot co dot uk, as an example. When you’re in business, or even if you’re wanting to look like a slightly more organised blogger, your own domain is a great way to go, and email addresses associated with it look more professional.

However, managing email addresses in lots of different places can be a bit of a headache. If you’re wanting to manage things on the go, you’ll probably want to be doing things on your phone. My Android can manage a pop email account (which is what you often have with a domain – it simply means that the email collects on the server where your hosting is, and then is collected from there by an email program) but then there’s the question of whether I also collect it on my netbook and so on.

Life can start to look a little complicated right then, and that’s what we are all about avoiding.

Why not let gmail take the strain? You can manage up to five pop email accounts via your gmail account, without wandering off into the realms of google apps for business. This also means you get the fantastic spam filtering of gmail, and you can access it from whatever desktop/netbook/phone/tablet takes your fancy.

So, how to do it.

First of all, you will need a gmail account. I’m guessing most of you already have one. At least.

Then you set up your domain email, or get your friendly hosting company to do it for you.

Next, you connect the two. In gmail, go into settings (circle icon thing in top right corner) and then Accounts and Import.

Scroll down to Check mail from other accounts (using POP3) and select add a POP3 email account you own. Put the account into the pop up box, and continue.

You get to a settings screen that looks like this.

managing pop email through gmail

You will need to put in the username of the account – this is usually the email address. Then the password, and the details of the server. If you’ve any confusion here, you need to check with your hosting provider.

If you’re planning on using gmail as your email handler, DON’T tick leave a copy of retrieved messages on the server. If you tick it, you need to make other arrangements to clear down the server, or eventually your mailbox will fill up and you will stop receiving mail.

The google tutorial for this set up is here and if you want to explore the wider world of google apps for managing email, there’s a tutorial over here for that.

The second part of the setup is to organise to send mail from your google interface. This is the Send Mail As setting. Don’t set it as an alias – you don’t need that. (Or read through the help and decide for yourself 🙂 ) And here:

When replying to a message:
Reply from the same address the message was sent to

tick this one as it means the person you’re emailing with won’t ever see your gmail address.

And there you go. You’ve got your domain email all set up and handled through Gmail with no one the wiser, they’re handling your spam and you’re good to go mobile.

Ten minute tip – Jetpack extra sidebar widgets.

Yesterday I posted about adding sharing and following options to this blog, and the solution I settled on was Jetpack.

I’m not 100% happy with the sharing buttons. It appears that you can’t customise the tweet that goes out without hacking adjusting the code yourself, and while I’m perfectly capable of getting down and dirty with php, I really don’t want to have to. Also I’m not about to be going round recommending to my lovely readers that they do that – there are all sorts of problems inherent in wading into core files, not least that whatever you have working now, might not next time you upgrade. And that’s if you don’t do anything horrid to your install in the first place 😉

So, jury is out on the sharing options. But what I did need was a box in the sidebar that allowed people to subscribe, and in the mahoosive page of options within the jetpack configuration, there was one labelled extra sidebar widgets that promised just that.

So I clicked on that option,

Jetpack options - extra sidebar widgets

went into the page and added the widget.

Blog subscription options

I also discovered while wandering around the options, that I sent out an email yesterday with the greeting howdy at the top of it. I do apologise for that, Nickie. So, further hints and tips when you are using Jetpack to offer email subscription, go into Settings>Reading and customise the email that is sent out. Unless you’re happy saying Howdy to people. Maybe you are.

And as all of that still only took about 5 minutes, rather than the 10 I’m limiting these posts too, I went for broke and added a facebook page widget. As I’m currently the only person liking the page, it’s a bit embarrassing and I may take it off. Can’t quite decide whether I want the twitter feed there. Hm.


I’d be really grateful if anyone who finds these posts useful would let me know with a quick tweet or a comment. And if you don’t find them useful but there’s something else I could be helping you with, let me know about that too.

Ten minute tip – sharing and following.

As has been pointed out to me by a few people already, this blog didn’t have a follow by email option. RSS exists for wordpress, though I haven’t done anything to highlight how to subscribe, but the drawback of using plain RSS is that you don’t get any stats on who is following you.

There are, obviously, ways around this. The biggest and best known way is probably feedburner, which is now owned by google. The drawback to that is that google has deprecated the api, which is a technical way of saying that they aren’t developing it any more, may well cease to support it and eventually it just won’t work. Given that moving subscribers between services can be rather a pain, and the feedburner stats have been flakey to say the best, that means it’s no longer top of my recommendations list.

If you discuss this on twitter at any point, you will very quickly hear from one @phollows. He is the founder of FeedBlitz, a feedburner alternative. He has a tutorial on how you migrate from Feedburner to Feedblitz, and I suspect it’s a good alternative for businesses, but it may be just too pricey for bloggers as you are charged by email subscriber.

Another option is Mailchimp, which until you’ve got 2000 subscribers, is free. Free is a word I’m fond of. This isn’t a system I’ve tried though, so I’ve now run out of things to tell you about it 😉

When I asked on twitter for other suggestions, there was only one person who spoke up, Mummy Barrow. She uses subscribe2 from within wordpress – it’s a plugin. I took a look at it, and it’s what I would call option lite until you start paying, and as I’m trying to avoid paying, I’m moving on again.

Plugins within wordpress did look like a good option though, and so I started to investigate Jetpack. As I mentioned previously, it’s now possible to migrate at least some of your followers from wordpress.com to a self hosted wordpress blog if you’re using Jetpack, so that looks like a good starting position. It does far more than manage email subscription, but as this is a ten minute post, I won’t explore more than following and sharing at this point. Configuring the following options for email was as simple as ticking a couple of tickboxes in a settings page, and I now offer email subscriptions.

I had installed Addthis to manage my sharing buttons, but somewhere between me using them on my personal blog and setting them up on here, the layout appears to have gone seriously askew. So I am uninstalling them, and will explore the Jetpack features for sharing as well.

Configuring the Jetpack sharing buttons is just a case of dragging the buttons you want to display into a box. It doesn’t look like I can configure the tweet that will be sent out, but I may be missing something – I’m running out of my ten minutes though, so I’ll come back to that later.

The blog is now set up to be followed and shared – I hope that you’ll do both 🙂

Newsflash – take your wordpress.com followers when you go self-hosted.

One of the things that puts people off moving their wordpress.com blog to self hosting is the idea of losing their followers in the move. For people who’ve put a lot of effort into building follower numbers, that is a real issue.

It seems today that there’s a way round it. The jetpack plugin has functionality that allows you to take your followers with you, although you’ll still need help from a happiness engineer (wordpress staff member) as seen here on the forums.

I’m going to be exploring this further, and I’ll hope to bring you more on it very soon, but I couldn’t wait to share! This newsflash is brought to you courtesy of the very lovely Pressies by Pebbles who is currently moving to self hosted, following MumsnetBlogfest.

Ten minute tip – Back up your blog.

You know it makes sense. You’ve put your heart and soul into that writing, you do not want to lose it.

So the first in my ten minute tip series is Back up your Blog.

As WordPress is my platform of choice, we’ll go through that first. If you’re self hosted, there are actually a variety of back up techniques, but the first one I’m going to cover is the simplest, and applies to wordpress.com as well. Go into your dashboard, scroll down to tools, find export. This will download a file containing all your posts, comments, categories and so on, and if necessary you can import it into a whole new wordpress blog.

It looks something like this. (Click to see larger.)

There are other back up techniques, particularly if you’re self hosted, but this one is quick and easy to get your content out and you’ll have content such as posts, pages and comments but not template/widgets and any CSS customisations. As you can install themes separately, the widgets are the only thing that you might have to redo manually in the event of an unscheduled move. Your images don’t come down in the export file, while they are pulled across during an import *if* the previous blog is still available, if you want a separate backup you need to manually download.

Get into a habit of doing a backup regularly – make an appointment with yourself weekly in your google calendar and set a reminder.

If you’re on blogger, basically you’ve got the same ability , you’re looking again under tools for an export blog section. You can find a detailed tutorial over at Geekalicious – Back up your blogger blog.

If you are self hosted you can use ftp to copy all the files that make up your blog, though you will still have to export the data separately. I’ll be doing a separate post on that very soon.

Another way of making sure you have your content regularly is to set up an email subscription and subscribe to it. Similarly you can get your comments emailed to you from most systems.

If I’ve missed anything out or you have questions, feel free to ping me on twitter @liveotherwise, or leave me a comment here.