As has been pointed out to me by a few people already, this blog didn’t have a follow by email option. RSS exists for wordpress, though I haven’t done anything to highlight how to subscribe, but the drawback of using plain RSS is that you don’t get any stats on who is following you.
There are, obviously, ways around this. The biggest and best known way is probably feedburner, which is now owned by google. The drawback to that is that google has deprecated the api, which is a technical way of saying that they aren’t developing it any more, may well cease to support it and eventually it just won’t work. Given that moving subscribers between services can be rather a pain, and the feedburner stats have been flakey to say the best, that means it’s no longer top of my recommendations list.
If you discuss this on twitter at any point, you will very quickly hear from one @phollows. He is the founder of FeedBlitz, a feedburner alternative. He has a tutorial on how you migrate from Feedburner to Feedblitz, and I suspect it’s a good alternative for businesses, but it may be just too pricey for bloggers as you are charged by email subscriber.
Another option is Mailchimp, which until you’ve got 2000 subscribers, is free. Free is a word I’m fond of. This isn’t a system I’ve tried though, so I’ve now run out of things to tell you about it 😉
When I asked on twitter for other suggestions, there was only one person who spoke up, Mummy Barrow. She uses subscribe2 from within wordpress – it’s a plugin. I took a look at it, and it’s what I would call option lite until you start paying, and as I’m trying to avoid paying, I’m moving on again.
Plugins within wordpress did look like a good option though, and so I started to investigate Jetpack. As I mentioned previously, it’s now possible to migrate at least some of your followers from wordpress.com to a self hosted wordpress blog if you’re using Jetpack, so that looks like a good starting position. It does far more than manage email subscription, but as this is a ten minute post, I won’t explore more than following and sharing at this point. Configuring the following options for email was as simple as ticking a couple of tickboxes in a settings page, and I now offer email subscriptions.
I had installed Addthis to manage my sharing buttons, but somewhere between me using them on my personal blog and setting them up on here, the layout appears to have gone seriously askew. So I am uninstalling them, and will explore the Jetpack features for sharing as well.
Configuring the Jetpack sharing buttons is just a case of dragging the buttons you want to display into a box. It doesn’t look like I can configure the tweet that will be sent out, but I may be missing something – I’m running out of my ten minutes though, so I’ll come back to that later.
The blog is now set up to be followed and shared – I hope that you’ll do both